Résumé & Experience
I bring over 25 years of experience across brand, marketing, product, and digital experience — spanning strategy, execution, and senior leadership roles in complex, cross-functional environments.
This page highlights the scope, depth, and patterns of work behind my advisory, fractional, and project engagements.
For a concise overview of how I engage with clients today, see Advisory & Fractional Support or Contract & Project Engagements.
Experience at a Glance
- Senior leadership across brand, marketing, and digital experience
- Experience spanning early-stage, growth, and established organizations
- Comfortable operating at both strategic and execution levels
- Background in complex, cross-functional environments
Professional Experience
VP, Operations, Brand, Digital & Analytics
ClearVista · 2016–Present · Greater Salt Lake City Area
Senior leadership role spanning operations, analytics, brand, digital platforms, and process design in a 70-year-old organization undergoing modernization and growth.
Operations & Proceess
- Led purchasing and order processing teams to record-breaking efficiency
- Built internal tools to improve accountability and speed
Analytics & Infrastructure
- Architected analytics databases and dashboards for real-time visibility
- Built internal reporting and automation systems
Brand, Web & Digital
- Designed and maintained company website, SEO, analytics, and digital infrastructure
- Oversaw social and content strategy aligned to brand positioning, product launches, and audience engagement goals
Founder & Operator
Independent eCommerce Business (Marketplace-Based) · 2021–Present
Led product, pricing, and promotional strategy for a direct-to-consumer eCommerce business, focusing on conversion optimization and revenue growth within a third-party marketplace environment.
- Drove +106% YoY traffic growth through promotion and listing optimization
- Increased orders +169% YoY and revenue +163% YoY through pricing and offer strategy
- Improved conversion rate by +30.9% through product presentation and merchandising decisions
- Owned commercial performance strategy while operating within marketplace platform constraints
Senior Roles: Front-End Engineering, Performance, Security & Analytics
Overstock.com · 2005–2016
Progressed through design, engineering, UX, performance, analytics, and security leadership roles at enterprise scale.
- Founding member of Overstock’s web performance practice; improved site response times by 27% YoY*
- Contributed to the company’s most profitable SEO initiative (multi-year, cross-department effort)
- Led front-end standards, design systems, deployment processes, and A/B testing programs
- Built security monitoring, incident response dashboards, and analytics tooling
- Acted as cross-functional liaison between engineering, UX, QA, infrastructure, and security
*Recognized with multiple “Best of the Web” awards (Gomez/Compuware), 2010–2012
Early Career & Foundational Experience
Walt Disney World Parks & Resorts
Professional Intern – Design & Engineering; IT Security & Compliance · 2009–2010
- Supported PCI and SOX compliance initiatives for internal enterprise systems
- Designed and implemented internal SharePoint workflows and dashboards
- Contributed to process improvement and accountability within regulated environments
Marketing Manager
TV Specialists · 2000–2005 · Salt Lake City, UT
Led all marketing and promotional efforts for a regional retail business, owning strategy, creative, media, and execution across print, digital, and in-store channels.
- Managed website content strategy, design, and updates as Web Administrator
- Led co-op advertising programs and vendor promotional initiatives
- Designed all print and digital marketing assets across channels
- Recognized with the Sony Ichiban Award (2002) and Best of State Award (2001)
Selected examples and outcomes are available through the engagement pages linked above. A supporting design portfolio shows execution work aligned to broader initiatives.