Mindy Bollinger
Full-Stack SEO Consultant
20+ Years in Web, UX & Technical Systems
I solve complex SEO and performance challenges—bridging technical systems, UX, and organic growth.
About Mindy
I’m an SEO consultant with a background in web development, UX, and technical systems, with 20+ years of experience across enterprise and independent projects.
My approach to SEO is rooted in how websites actually function—bridging technical infrastructure, user experience, and search performance. I take a holistic view of each site, then prioritize the changes that will drive the most meaningful impact on visibility, performance, and scalability—rather than relying on surface-level tactics or isolated metrics.
I work hands-on, translating strategy into real implementation—whether that means improving Core Web Vitals, restructuring site architecture, or aligning content with how users and search engines navigate.
Here’s a snapshot of the work and results I’ve delivered across enterprise and independent projects.
Enterprise Experience - Overstock.com
11 years across SEO, performance, UX, and front-end systems
- Led performance optimization for Overstock.com, improving site response times by 27% in year one
- Played a key role in a multi-year enterprise SEO initiative, part of the most successful marketing campaign in company history
- Played a key role in initiatives that led to Overstock.com earning performance improvement awards for 3 consecutive years
- Developed scalable front-end engineering standards and training systems for enterprise teams
- Implemented peer review and deployment processes, improving code quality and deployment stability
- Optimized taxonomy and metadata, improving site searchability, navigation, and SEO performance
Independent & Small Business Work
End-to-end SEO, performance, and site strategy execution
- Built and managed a 200+ page website, including architecture, content strategy, and SEO
- Increased domain authority and organic rankings by 30% through backlink and content strategy
- Improved Core Web Vitals across key pages, achieving 100%+ performance gains
- Designed and implemented site architecture to improve crawlability, indexing, and user navigation
- Led end-to-end SEO strategy, from technical audits to content execution and performance optimization
Tools & Platforms
- Google Search Console
- Semrush
- Ahrefs
- Screaming Frog
- Lighthouse & Pagespeed Insights
- Google Analytics 4
- WordPress
Areas of Expertise
- Technical SEO & Site Architecture
- Core Web Vitals & Performance Optimization
- Content Strategy & Information Architecture
- UX & SEO Alignment
- Enterprise SEO Systems & Processes
- WordPress performance, architecture, and SEO optimization