Mindy Bollinger

SEO & Website Support

I provide ongoing SEO and website support for businesses that need regular maintenance, technical fixes, and better search visibility — without a full-time hire.

This typically includes on-page optimization, local search improvements, content updates, analytics monitoring, and resolving technical issues that affect rankings and performance.

For employers: I’m also available for WordPress website support (updates, fixes, and upkeep), with SEO as a bonus.

What I Regularly Help With

  • Updating and optimizing website pages for on-page SEO and keyword relevance
  • Improving organic search visibility and rankings in Google
  • Fixing indexing, crawlability, and technical SEO issues
  • Checking traffic and rankings and watching for issues
  • Managing blog and content updates with SEO best practices
  • Optimizing page speed, Core Web Vitals, and load behavior
  • Improving page clarity and navigation to support conversions
  • Maintaining WordPress plugins, settings, and site health

Recent SEO & Website Support Work

Below are examples of ongoing support work similar to what I typically help businesses with week-to-week.

Website SEO & Digital Marketing Support
ClearVista · 2016–Present · Greater Salt Lake City Area

Tools: WordPress, GA4, Google Search Console, SEMrush, Moz

  • Maintain and improve the company website on an ongoing basis.
  • Increased domain authority from <10 to 40+ through ongoing SEO and backlink improvements
  • Performed on-page optimization including metadata, internal linking, and keyword alignment
  • Managed Google Analytics and Search Console tracking and performance monitoring
  • Identified and fixed indexing and crawlability issues affecting search visibility
  • Improved site speed and Core Web Vitals by optimizing scripts, CSS, and page load behavior
  • Maintained WordPress site including updates, plugins, and content changes
  • Supported Google Ads and campaign tracking setup
  • Updated blog and website content as part of ongoing site maintenance
  • Built and maintained quality backlinks through outreach and community participation
Ecommerce SEO & Listing Optimization
Marketplace Store • 2021–Present

Operate and grow an online storefront through ongoing search optimization, listing improvements, and performance monitoring.

  • Increased visits 106% YoY through keyword and listing optimization
  • Increased orders 169% YoY and revenue 163% YoY through ongoing testing and adjustments
  • Improved conversion rate 30.9% through product page and image optimization
  • Optimized product titles, tags, descriptions, and imagery for marketplace search visibility
  • Monitored analytics and adjusted listings based on performance trends
  • Managed promotions and pricing updates to improve ranking and sales consistency
Product Listing Presentation Support
Mo’ Natural • 2016-2021
  • Created product labels and imagery for ecommerce listings
  • Optimized product photos for clarity and consistency
  • Supported product presentation improvements affecting conversion

Earlier Technical Web Background

Overstock.com & Walt Disney World Parks & Resorts
2005-2016
  • Background in front-end development, website performance, and large-scale ecommerce environments.
  • Worked on site optimization, A/B testing, and technical improvements affecting search behavior and user experience.
  • Experience collaborating with developers to troubleshoot site issues and improve performance.
  • This technical foundation supports my ability to resolve technical SEO and website behavior problems.

Earlier Marketing Experience

Marketing & Website Support — TV Specialists
2000-2005
  • Maintained website content and promotional updates
  • Created print and digital marketing materials for retail promotions
  • Supported advertising campaigns and product promotions
  • Assisted with ongoing marketing and customer engagement efforts

Why Work With Me

  • I handle ongoing website updates and SEO improvements personally
  • Comfortable working with existing sites and processes
  • Clear communication and consistent follow-through
  • Focus on practical improvements that accumulate over time
  • Reliable weekly support without needing a full-time hire

Let's Talk

Happy to work within existing workflows and tools.

If you need help maintaining or improving your website’s search visibility, feel free to reach out — I’m happy to discuss whether it’s a good fit.

Currently available for part-time ongoing support.

I typically respond within 1–2 business days.

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