It's not just about performance - it's about crawlability authority structure how it all works together.
Technical WordPress Performance & SEO Specialist
I help businesses fix slow WordPress sites, resolve technical SEO issues, and improve Core Web Vitals — with measurable, production-safe results.
Most websites don’t have a traffic problem — they have a performance and structural problem.
Visitors leave before they ever evaluate the offer because the site is slow, unstable, difficult to navigate, or misaligned with what they searched for. Rankings fluctuate, conversions stall, and teams chase “more traffic” when the real issue lives in the technical foundation.
I work directly inside WordPress to diagnose and resolve the performance, crawl, and usability issues that affect search visibility and engagement. Not surface-level audits. Not plugin stacking. Measurable fixes that improve how the site loads, how it’s indexed, and how users move through it.
With over 20 years across development, UX, SEO, and analytics — including enterprise performance work at Overstock — I approach optimization as a system. Speed, crawlability, structure, internal linking, authority signals, and user behavior don’t operate independently. When one is misaligned, the others suffer.
My process is straightforward: identify measurable issues, implement prioritized fixes, and verify improvements with data.
If your site gets traffic but underperforms, I can help you determine why — and fix it.
Measurable Results & KPIs
Performance
- Core Web Vitals (LCP, CLS, INP)
- Load and Rendering Speed
- Script & Resource Efficiency
Technical SEO
- Indexed vs Submitted Pages
- Crawl Errors & Coverage Issues
- Search Visibility Trends (Impressions & CTR)
Authority & Visibility
- Organic Impressions Growth
- Target Keyword Ranking Stability
- Referring Domains & Link Quality
On-Page SEO
- Search CTR (Title & Meta Effectiveness)
- Keyword-Intent Alignment
- Internal Linking Depth
User Behavior
- Engagement Rate
- Scroll Depth & Time on Page
- Exit Rate on Key Pages
- Conversion Path Completion
Business Impact
- Organic Conversions
- Conversion Rate
- Revenue or Lead Growth
You don't need a site redesign, a developer, or a host change.
I Can Help If...
You Don’t Understand:
• Caching plugins or CDN benefits
• Core Web Vitals (CWV) metrics
• How to find search engine indexing or crawl errors
• How or why changes or migrations made things worse
• Which plugins bloat your site or you have conflicting scripts
You Site Is:
• Slow despite caching plugins
• Failing Core Web Vitals (CWV)
• Struggling with indexing or crawl errors
• Losing rankings after changes or migrations
• Bloated with plugins and conflicting scripts
Enterprise Experience
- Former Website Performance Analyst at Overstock.com
- Contributed to performance initiatives that improved site response time 27% year-over-year.
- Performance awards multiple years in a row
- Part of the company’s most profitable non-paid SEO initiative.
Small Business Experience
- Improved domain authority from 3 → 40+
- Increased ecommerce traffic & orders significantly
- Diagnosed plugin/script bloat in WordPress environments
- Hands-on implementation, not just advisory
- Direct impact on conversions & engagement
Performance is engineering, not guesswork.
How I Work
Structured Process
1. Technical Audit – Core Web Vitals, script behavior, crawl diagnostics, Search Console review
2. Root-Cause Identification – Plugin conflicts, rendering bottlenecks, indexing structure
3. Prioritized Action Plan – Clear, impact-focused roadmap
4. Implementation (Optional) – Direct, production-safe fixes inside WordPress.
Why Work With Me
• 20+ years in web performance & optimization
• Enterprise + small business experience
• Technical depth without unnecessary complexity
• Clear communication and measurable outcomes
I bridge engineering, SEO, and business impact.
Let's Talk
If your WordPress site gets traffic but underperforms — let’s fix it.
Available for technical audits, root-cause diagnostics, and production-safe performance fixes.
Limited availability for part-time ongoing support.
I typically respond within 1–2 business days.