Organic/Paid Full Campaign

Building on previous Sony BRAVIA display campaign, we launched a follow-up campaign targeting local businesses and restaurants throughout Northern Utah. The visuals showcased various real-world applications—from digital signage to conference room displays—to resonate with the commercial market. This time, the headline focused on an extended warranty offer: an additional two years free, providing a total of five years of coverage and reinforcing the message of long-term value and investment protection. Together, these campaigns demonstrated a cohesive regional strategy that balanced Sony’s national branding standards with TVS Pro’s localized expertise and audience connection.