Google Display Campaign

Following the success of the initial LinkedIn launch in late 2022, in Spring 2023 we expanded the Sony VPL-PHZ61/51 projector campaign for TVS Pro with a paid Google Display Ads initiative. This phase leveraged the same branded landing page to maintain consistency and recognition across platforms while reaching a broader commercial audience beyond LinkedIn.

The ad creative focused on clean visuals and strong product imagery, emphasizing the projector’s brightness, 4K resolution support, and professional reliability. The Display Ads appeared across Google’s extensive network, targeting business, education, and commercial technology sectors to reinforce Sony’s message of performance and value. This follow-up effort helped extend the campaign’s reach, increase qualified traffic to the landing page, and strengthen overall brand visibility for both Sony and TVS Pro.